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The Science Behind Commercials and How to play it at the audition

I believe John Melainey is an expert on what happens before, during and after the audition room process!

Therefore, follow his guidelines….and improve your chances of SUCCESS!

We use real Commercial scripts for major brands: cars, hair products, insurance companies, coffee blends, etc

First of all, in the Commercial, who do we need to LIKE?

If you use the product, buy the product, recommend the product, then, consequently, we need to LIKE and trust YOU!

On the other hand, you could be a character in a commercial who is unlikable! For example, a bad boss, lazy teenager, gruff policeman, overly strict teacher, etc. You’d therefore play these characters in order to make those who do use the product look GOOD!

During the acting class John lends his 40 years of industry experience to cover an incredible amount.

Vital, essential tips include:

  • They are looking for the ‘RIGHT’ actor to sell their product
  • They look for reasons NOT TO USE YOU. You must do all you can do to discover what is ‘RIGHT’. Then, look and act as RIGHT as possible when you meet them
  • The PRODUCT is the STAR, you are the supporting actor. SUPPORTING ACTORS ARE THERE TO MAKE THE STAR LOOK GOOD

…………….and many, many MORE!!

In conclusion, practice at home and you’ll definitely increase your chances at the Commercials audition – that’s what we want, right?

Here’s a couple of Youtube links with some fun ‘before they were famous’ commercials:

https://www.youtube.com/watch?v=o7-U4JYPYiw

https://www.youtube.com/watch?v=XwHa70Qs41Q

Here’s some amazing feedback/comments about the class:

“I’ve learnt a lot of industry knowledge and technique since starting at The London Actors Workshop. The classes have been really enjoyable, well structured, organised and everyone is friendly. I travel all the way from Birmingham to London for these classes and they are well worth the journey. Thanks!”  Erin Curran

 

“I’ve developed so many new skills and it’s only week two! The group is incredibly talented and I can’t wait to learn even more in the upcoming weeks.”  Katie Elwyn